East Coast Wings + Grill, a full-service family restaurant known nationally for its variety of award-winning heat indexes and wing flavors, is taking its “your wings … your way” slogan to a whole new level with its latest “Create Your Flavor” promotion.

From February 3 – 17, ECW+G is encouraging both guests and its employees to share their most creative and mouth-watering wing flavors. Both flavor entries, one from a guest and one from an employee, will appear indefinitely on ECW+G’s new menu debuting in April 2020. The winning guest will receive free wings for a year and the winning employee will receive a $250 Visa gift card. To read more, click here.

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Charlotte, NC  (RestaurantNews.com)  East Coast Wings + Grill made serious development headway in the greater Charlotte area this year. Responding to increased demand, the full-service restaurant franchise opened its Indian Trail location in June, Waxhaw in July and third location under construction in Steel Creek. With an additional location in Denver, NC projected to open by the end of 2018.

Headquartered in Winston-Salem, North Carolina, the company plans to continue development throughout Charlotte, with an abundance of business opportunity south and west of the sixteen-county region. With first-hand knowledge of the area, and after months of strategic research, East Coast Wings + Grill predicts success in the Charlotte area with plans to add additional locations over the next few years.

To read the full article, Click Here.

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East Coast Wings + Grill Announces New Menu Items for Fall Winston-Salem, NC (RestaurantNews.com) The top priority for East Coast Wings + Grill (ECW+G), a full-service restaurant franchise, is its food originality and guest input. ECW+G delivers on this promise by paying close attention to the changing taste buds of its guests and holds twice-monthly focus groups to test new menu items. The result? Deliciously enjoyable new menu items for fall.

The strategically crafted menu includes fan-favorites (such as the Mac + Cheese Burger) and new options selected by evaluating a variety of factors including: guest feedback, Franchisee input, trends and seasonality. Each new item is thoroughly tested using focus groups, surveys and trial at select locations, to ensure that they are crave-worthy new items.

To read the full article, Click Here.

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East Coast Wings + Grill is way ahead of the game and has been for some time. Not only are we distinct – an unrivaled selection of 58 wing flavors along with eight heat indexes served in a family-friendly atmosphere versus the typical sports bar – but our target market development strategy drives our growth – just not in a typical franchise way. But, it works: Recently, East Coast Wings + Grill was recognized by Entrepreneur magazine as one of the top 200 food and restaurant franchises of 2018.

Here’s a peek at our target market strategy:

Targeting Third-Tier Markets is a First-Rate Strategy

We grow methodically, which goes against the typical franchising model of opening as many locations in as many markets as quickly as possible. Instead, we ensure each franchisee is profitable. That’s why we target areas beyond the typical primary markets for growth.

Rents and market saturation tend to be lower, while returns tend to be higher. Markets outside of metropolitan areas are also easier to penetrate.

East Coast Wings + Grill has had remarkable success in areas outside primary markets. In addition to lower capital expenditures and greater return on investment for franchisees, we also have the opportunity to generate powerful brand awareness in these markets where there are fewer competitors. Consumers in third-tier markets want more dining options, too, so they get excited when they see us open our doors.

In those markets, our average franchise partners experience above average results:

• 15 percent average unit EBITDA*
• $1,573,714 average unit net sales*
• 33 to 1 return on first year sales to investment*

Even the bottom 30 percent of our franchisees perform well against other restaurant franchise owners – East Coast Wings + Grill operators experience the level of success achieved by other brands’ mid-line franchisees.

Our Methodical Approach to Market Expansion

We do not rely solely on the potential that exists in alternative markets. We are passionate about unit level economics (ULE) – so much that it dictates our growth. We purposely do not grow hastily in order to assure our ULE stays in check.

Just because a brand’s first location in an uncharted market starts out strong, does not mean they will have continued success. We opened a franchise location in Philadelphia in 2016, which did very well right from the start. We were inundated with calls about opening more stores in the city. It was an amazing opportunity to grow – one that many other brands would have jumped on. But, we were patient.

It was important for us to have a couple years in the new market to see how our brand performed. The Philadelphia location’s profitability increased because we were patient and focused on its unit level economics. The franchisees have experienced double-digit sales growth month after month since February 2017.

During this time, we gathered so much psychographic data about consumers in Philadelphia – which we use as part of our site selection process – that we are now expanding in Philadelphia. We are well-informed about the market to be confident other locations can do very well.

Love for Franchisees Affects our Growth

We don’t have hundreds of locations because we’re careful about choosing the right markets where our franchisees can succeed. We take the time to make sure each restaurant is profitable. That’s more important to us than opening new units in every primary market.

East Coast Wings + Grill works tirelessly to ensure the financial success of each franchisee, and our top-notch, in-demand product helps propel us toward that goal.

To learn more about franchise opportunities with East Coast Wings + Grill, get started here.

* This advertisement is not an offering of a franchise. An offering can be made only by prospectus. We only sell franchisees in states where our offering is registered. EBITDA as submitted by our full service franchised restaurants operating in 2017 as published in item 19 of our April 2018 Franchise Disclosure Document. Individual financial performance will vary.

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